OMR Beauty was founded to challenge the beauty industry, break norms, and inspire people to embrace their true selves every day. Our products are developed with a strong belief that you shouldn’t limit yourself—nor should any beauty product.
Founded by Omar Rudberg
OMR Beauty is the passion project of Omar Rudberg, a renowned Swedish-Venezuelan musician, actor, and entrepreneur. Throughout his career, Omar has explored various forms of self-expression, but he truly flourished when he dared to be himself.
The mission of OMR Beauty is to inspire everyone, regardless of gender or background, to explore their creativity and personal identity—whether that means embracing more of who they are or transforming into something new.
Crafted with Care
All products are vegan and carefully crafted, made from meticulously selected ingredients free from harmful additives. We only create products we genuinely love, believing that passion is the key to success.
OMR Beauty has introduced three fragrance lines to date: INTRO, DUO, and the Occasions Collection. DUO, created in collaboration with Edvin Ryding, is a testament to his long-standing connection with the brand–one that began well before its official launch in 2023. As a co-ownder, he has played a pivotal role in shaping OMR Beauty's vision and development.
In 2025, OMR Beauty will introduce an exciting range of new products, and we are beyond excited to embark on this journey with you!
OMR Beauty was founded to challenge the beauty industry, break norms, and inspire people to embrace their true selves every day. Our products are developed with a strong belief that you shouldn’t limit yourself—nor should any beauty product.
Founded by Omar Rudberg
OMR Beauty is the passion project of Omar Rudberg, a renowned Swedish-Venezuelan musician, actor, and entrepreneur. Throughout his career, Omar has explored various forms of self-expression, but he truly flourished when he dared to be himself.
The mission of OMR Beauty is to inspire everyone, regardless of gender or background, to explore their creativity and personal identity—whether that means embracing more of who they are or transforming into something new.
Crafted with Care
All products are vegan and carefully crafted, made from meticulously selected ingredients free from harmful additives. We only create products we genuinely love, believing that passion is the key to success.
OMR Beauty has introduced three fragrance lines to date: INTRO, DUO, and the Occasions Collection. DUO, created in collaboration with Edvin Ryding, is a testament to his long-standing connection with the brand–one that began well before its official launch in 2023. As a co-ownder, he has played a pivotal role in shaping OMR Beauty's vision and development.
In 2025, OMR Beauty will introduce an exciting range of new products, and we are beyond excited to embark on this journey with you!