Founded in Stockholm in 2023 by artist and actor Omar Rudberg, OMR was born from a desire to create fragrances that refuse to conform – scents that empower individuality, spark play, and defy convention. Actor Edvin Ryding joined the journey early on and, in 2026, steps into an equal partnership, shaping the next chapter of OMR alongside Omar.

Working hand in hand with world-class perfumers, we craft high-quality, vegan fragrances designed to move with you – shifting from day to night, soft to bold, intimate to magnetic.

Every creation honors unisex beauty and the transformative power of scent, made for those who live beyond boundaries.

At OMR, fragrance isn’t just worn – it’s lived. Whether you’re stepping onto a stage, into the city, or simply facing your own reflection, we invites you to embrace beauty as playful, experimental, and unapologetically yours.