ABOUT US
OMR BEAUTY is the passion project of Omar Rudberg that aims to challenge the beauty industry, break norms, and inspire people to embrace their true selves every day.
With carefully crafted vegan products, OMR BEAUTY encourages you to explore and express yourself however desired. The products are developed with a strong belief that you shouldn't limit yourself, nor should any beauty product.
Born in Venezuela, Omar moved to Sweden as a child and started his music career a few years later. In the years following, he had the opportunity to work with professional makeup artists and stylists worldwide – an experience that inspired him to explore various ways of self-expression. However, it also made him realize how easy it was to lose oneself to others and predetermined structures. When he transitioned from pleasing others to daring to be himself, that’s when he could truly flourish.
Today, Omar is focusing on his solo career as an artist, as well as being the driving force behind OMR BEAUTY. His unwavering passion for self-expression through makeup, beauty, and fashion has led to creation a high-quality beauty brand that stands for authenticity above all.